|
FEATURE |
DESCRIPTION |
BENEFIT |
|
General traffic analysis |
The following reports are included:
• Brief Traffic Analysis
• Unique Visitors
• Page Views
• Total Downloads
• Downloads by Files |
Discover
what is happening to your site as a whole |
|
Visitors' activity analysis |
This
category features activity of your site visitors in
accordance with your time zone and the time zone of
visitors' ISPs. The following reports are
included: By Visitors Time Zone; By Your Local
Time; By Day of Week; Work/Leisure time; Server
Cluster Load Balance |
Get
insights about your visitors' behavior and activity
time frames |
|
Navigation analysis |
Navigation contains reports on visitors' behavior
when they are surfing your site e.g. navigation
paths, single pages, entry and exit pages.
Reports include: Navigation Paths; Paths During the
First Visit; Pages During the Second Visit; Entry
Pages; Exit Pages; Single Pages; Pages Viewed After
Home; Next Pages; Previous Pages; Site Stickiness;
Total Site Stickiness |
Find
out main navigation patterns and capitalize on them;
get a click-by-click view of visitor behavior and
find out whether your navigation works;
analyze rarely accessed pages and find out whether
it's due to bad content or bad navigation |
|
Visitors analysis |
The
category of visitors reports a lot of basic
information on your visitors. Reports include:
Unique Visitors; New Visitors; Motivated Visits; New
Visitors' Second Visits; Visit Frequency; Major
Domains; Second Level Domains; New Visitors by
Content Groups; Visitors by Content Groups; Repeat
Visitors by Content Groups |
Learn general information about your visitors, their
interests and frequencies of site visits |
|
Referrers analysis |
This
category describes the sources of your traffic, e.g.
referring sites, SEs and keywords used to find your
site. Reports include; All Referrers;
Referrers Trends; Referring Sites; Referring Pages;
Top-100 Referring Pages by Sites; Search
Engines; Search Keywords; Top-100 Keywords by
Search Engine; Pages Found on Keywords; SEs history;
Search Keywords History |
Learn where your visitors come from, find out what
gives you the most traffic; SEs, ad campaigns or
other sites referring to you |
|
Pages reports |
Reports include: Popular Pages; Unpopular
Pages; Views per Visit; Views per First Visit; Page
Stickiness; Views by Content Groups |
Get
detailed traffic statistics broken down by page |
|
Visitors' systems reports |
Reports include: Browsers; IE Versions;
Netscape Versions; Operating Systems; Windows
Versions; Screen Resolution; color Palettes; Cookie
Support; Java Support |
These reports will help you decide which browser and
screen resolutions you should optimize your site for |
|
Demographics |
A
breakdown of visitors by their region, country,
language and time zone |
Understand who stands behind raw numbers. Are
they primarily Americans and Britons? Do they
speak English only or is there a considerable
portion of non-English speakers? Where do they
live? Even time zones are included |
|
eCommerce reports |
This
category provides you with critical data to manage
your ecommerce activities. Reports include:
eCommerce Summary; Efficiency of Referrers; Revenue;
Activity; Activity by SE / Search Keywords /
Referring Sites / Countries; Transactions; Average
Order Size; Revenue per Visit; First Transaction
Cycle Time; Visits Before First Transaction |
The
eCommerce reports category helps you pick what is
important. The reports show how well each
traffic source performs by revenue, registrations,
subscriptions, etc. You get full details on
each transaction, and see an audit of how a visitor
becomes a buyer, for example which pages he/she
looked at and where he/she came from |
|
Campaigns analysis |
Reports on promotions like banner and pay-per-click
campaigns including Activity by Campaign; Cost of
Visit by Campaign; Cost of Transaction by Campaign;
ROI |
Campaign management made easy; if you have a
marketing budget to promote your site, and you use
any online media (paid search, banners, text links,
etc.) , this tool will help you to track all your
efforts |
|
Content groups |
You
can create content groups representing different
areas of your site and assign pages to these groups |
Get
valuable insights looking not at single pages but at
the whole groups of them (BTW is is much more
precise statistically) |
|
Choosing time periods |
You
can choose a time frame for viewing statistics (day,
week, month etc.) |
See
what times of day are peak times for your hits,
whether your pages have steady traffic during a week
and how it changes through seasons |
|
Relative / absolute results |
You
can view results either in absolute or in relative
mode. |
See
both the number of actions and how they look
comparing to all visitors |
